Habit
The Context
Habit is a food delivery app in Hyderabad that cooks everything fresh in its own kitchens and gets it to your door in 10 minutes: pizza, burgers, rice bowls, coffee and chai, without the 40-minute wait.
The logo was already in place. Habit needed everything around it: packaging people remember, and a way to win over one neighbourhood, office and apartment block at a time.
The Idea
Loud purple, sunny yellow and a straight face for the jokes. Every cup, sticker and poster talks like a friend who happens to be fast: 'in a meeting about a meeting', 'officially sealed, unofficially delicious'.
The Solution
Cup stickers and packing tape that turn every order into something worth a photo, seal stickers for the bags, and a set of food-head avatars and die-cut stickers for laptops and fridge doors.
Out in the city, Habit set up stalls in offices and residential societies, so the campaign went there too: standees, menus and posters that name the neighbours already ordering, event posters for Keka, loyalty, welcome and referral cards, and a reel from the stalls.
- Packaging Design
- Campaigns
- Illustration
- Social Media
Fresh food, just happened to be fast.
