Zinda Tilismath
The Context
Zinda Tilismath has been a household name in Hyderabad for around a hundred years: a Unani remedy people recognise on sight, from the purple label to the face on the bottle.
The range had grown over the years, and the packaging needed to catch up without losing what made people trust it.
The Idea
Refresh, don't replace. Make the main bottle feel modern while keeping the colours and design language people already know, so it still reads as Zinda Tilismath at a glance.
The Solution
The refresh started with the bottle: a cleaner label with a fine line pattern, the deep purple people know, and the face and the Urdu name kept front and centre, with an orange carton for every size.
From there the same language carried across the rest of the range, from balm sachets and the mosquito repellent tube to Zint throat soothers, so every product sits together on the shelf.
- Packaging Design
- Brand Refresh
- Label Design
Har marz ki dawa.
