Hoshi
The Context
Hoshi is a specialty coffee shop in Madhapur, Hyderabad, named after the Japanese word for star. It is open from eight in the morning to midnight, from slow pour-overs to late-night desserts.
The logo was already in place. Hoshi needed everything around it: a way to look and speak on the front window, on the table, on paper and on Instagram.
The Idea
Calm like Japan, warm like Hyderabad. Plenty of quiet space, black ink on paper, and one loud colour where it counts: the purple of Hoshi's ube drinks.
The Solution
The café's story went onto the front window in white vinyl, and every pour-over got its own card, with an ink drawing of where the coffee comes from and a clear spec table.
The ube range became Pick a Purple, a poster and post series built around the drinks themselves. The same quiet layouts carry into festive stories and tote bags.
- Brand Collateral
- Posters
- Social Media
- Signage
- Merchandise
From the first light to midnight calm.
